Sheikha Mahra Al Maktoum, daughter of Dubai’s ruler, has stirred conversation with the launch of her new perfume line, provocatively named “Divorce.” Released under her brand Mahra M1, the fragrance is a bold reflection of her recent, high-profile separation.
The 30-year-old princess shared a teaser of the perfume on social media, showcasing a sleek black bottle engraved with the word “Divorce.” The promotional video featured symbolic imagery, including shattered glass and a black panther, highlighting the theme of breaking away and independence.
Her perfume launch has sparked a mix of reactions online. One user commented, “Do you see how Mahra is handling things? Very poised, very quietly, like a true princess. She’s not throwing tantrums or making videos online. She is classy, reserved, and focused on her business.” Another user added, “When women are done dealing with you, they are done,” while a third quipped, “So creative! Your ex must be burning in pain.”
This fragrance launch comes just weeks after Sheikha Mahra made headlines by publicly announcing her divorce on Instagram. The princess utilized the Islamic practice of triple talaq, marking a significant moment in both her personal life and the public eye. Her message read, “Dear Husband, as you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife.” This declaration gained widespread attention, especially considering it came shortly after the birth of their child.
The public nature of the divorce, announced via social media, along with the launch of the perfume line, highlights Sheikha Mahra’s strong sense of self and desire for independence. Known for her advocacy for women’s empowerment and local designers in the UAE, the princess is carving her own path in a society that is often conservative when it comes to personal matters.
Sheikha Mahra is the daughter of the Vice President and Prime Minister of the United Arab Emirates and the Ruler of Dubai. A well-educated woman, she holds a degree in International Relations from a UK university and a diploma from the Mohammed bin Rashid School of Government. Throughout her life, she has been a vocal supporter of women’s rights and empowerment, using her platform to promote local talent and brands in the UAE.
With the release of her “Divorce Perfume,” Sheikha Mahra is not only redefining her personal narrative but also sending a clear message of resilience and empowerment to women around the world. The fragrance, symbolizing the end of one chapter and the beginning of another, represents her bold move to embrace her independence in both life and business.