RERA Warning On Direct Marketing: What Real Estate Agents Need To Know

The Real Estate Regulatory Agency (RERA) extends its heartfelt thanks for your continued cooperation and dedication to maintaining high standards in Dubai’s real estate market. We want to bring to your attention an important issue related to marketing practices in the real estate sector.

No Direct Marketing Allowed

RERA – Dubai Land Department is issuing a formal warning to all real estate companies, including developers and brokers, regarding the use of direct marketing methods. Specifically, real estate agents and companies are not allowed to use direct calls, text messages, or WhatsApp to market and promote properties. These actions are considered intrusive and a violation of the privacy rights of property owners and investors.

Protecting Privacy and Data

RERA emphasizes the importance of protecting the personal information of property owners and investors. Real estate developers and brokers must take all necessary measures to safeguard this data and ensure that it is not shared or used without proper authorization. Unauthorized use of this information is a serious violation and can lead to significant consequences.

Reporting Violations

To help eliminate these negative practices, RERA has made it easier for individuals to report violations. If you become aware of any unauthorized marketing activities, you can report them through the Dubai REST smart application. This platform allows property owners and other concerned parties to easily notify RERA about any marketing practices that violate these guidelines.

Penalties For Non-Compliance

RERA – Dubai Land Department takes these guidelines very seriously and has outlined strict penalties for those who do not comply. If a real estate office or broker is found to be conducting direct marketing through unauthorized means, the following penalties will apply –

First Offense – The real estate office will be fined AED 50,000, and the broker involved will have their registration suspended for three months.

Repeated Offenses – If the same broker or real estate office is found violating these guidelines again, the penalties will be even more severe. The fine will be increased, and the broker’s registration will be permanently canceled.

These penalties are designed to ensure that all real estate agents and companies follow the rules and respect the privacy of property owners and investors.

The Importance Of Compliance

RERA’s warning is a reminder that all real estate companies and brokers must act responsibly and ethically when marketing properties. Respecting the privacy of clients is not only a legal requirement but also a key aspect of maintaining trust and professionalism in the real estate industry. By adhering to these guidelines, real estate agents can help create a more secure and respectful market environment.

RERA – Dubai Land Department is committed to upholding the highest standards in Dubai’s real estate market, and we rely on your cooperation to achieve this goal. RERA urges all real estate companies, developers, and brokers to take this warning seriously and to immediately cease any direct marketing activities that involve unsolicited calls, texts, or WhatsApp messages.

Protecting the privacy of property owners and investors is crucial, and any misuse of their personal information will result in significant penalties. RERA appreciates your understanding and cooperation in eliminating these practices and ensuring a fair and respectful real estate market in Dubai.